Discover our categories
The Drum Awards for Marketing celebrates excellence across every sector and discipline in marketing. In all categories, our judges will look for evidence of excellent practice and effective results.
Categories are grouped as follows...
Brilliant use of a service, discipline or channel
Outstanding marketing strategy in a specific business sector
Special categories which demonstrate inspiring outcomes
Individuals who demonstrate excellence and effectiveness
Brilliant use of a service, discipline or channel
Celebrate your expertise in the disciplines or channels that make your approach stand out. With categories covering everything from AI to PR, this is your opportunity to showcase your innovative mindset and the skills driving your success.
Zulu Alpha Kilo for Booking.com Winner: Travel and Tourism
Social Media
Media
Advertising
Design/Brand
AI
Creative
Digital Experience
Live or In-Person Experience
Digital Commerce
Retail Media
Search
Content
PR
Connected Live Experience
Data/Insight
OOH
Outstanding marketing strategy in a specific business sector
If your marketing campaign made waves in your sector, this is your chance to shine. It’s time to demonstrate how your strategy outperformed the competition and drove impressive results in your industry.
Elite Media for American Family Insurance Nominated: Advertising
Fashion, Beauty & Luxury
CPG & Food and Beverage
Healthcare and Pharma
Automotive
Sports, Wellness & Fitness
Energy and Industry
Energy and Industry
Entertainment & Consumer Technology
Charity or Not for Profit & Government or Public Sector
Arts, Culture or Leisure
Retail and Consumer Products
Finance & Professional Services
Travel and Tourism
Education & E-Learning
Special categories which demonstrate inspiring outcomes
If your marketing is driven by your environment, you're a true innovator, and you're not afraid to challenge the status quo, this is where you showcase groundbreaking ideas that turned into inspiring success stories.
Translation for Ray Ban x Meta Nominated: Experience
Disruption
Social Purpose
Partnership or Collaboration
Creative Innovation
Sustainability & Responsibility
Technology Innovation
Media Innovation
Rebrand or Relaunch
Gaming
Influencer Marketing
B2B
Sponsorship Activation
Creative Use of Budget
Individuals who demonstrate excellence and effectiveness
Our Trailblazer in Marketing award recognises an individual who has made a standout contribution to the world of marketing, whether through creative thinking, strategic impact, leadership, or innovation.
Transmission for Qualcomm / Snapdragon X Elite Winner: Creative Innovation
Trailblazer in Marketing
Special categories
In addition to the main awards, all entries are eligible for these prestigious honors. The Grand Prix is the ultimate accolade, awarded to the single best of the best. Chosen by the jury, this celebrates a campaign or project that stands out for unmatched creativity, strategic brilliance, and exceptional results. The President's Awards is handpicked by the President, this award recognizes work that sets a new standard—whether through its creativity, impact, or groundbreaking innovation.
Ogilvy Honduras for Regal Springs Winner: Community Engagement Awards: Social Purpose
Grand Prix
President’s Award
