01
Understand the judging process
Expert juries are made up of specialists based on their specific skills and expertise. Each jury works together like a well-oiled machine to select their winning work and led by a globally recognized chairperson. Judges have lots of submissions to read. To stand out, make sure your entries present a clear and compelling story that outlines your specific marketing challenge. Find out how your entry will be judged.
02
Enter the right category
Ensure the submission matches the appropriate category to increase its chances of recognition. Misaligned entries may be disqualified or placed in a more suitable category.
03
Start strong with the executive summary
The executive summary is crucial, and judges often start there. It should provide a clear and engaging overview of the entry, including the objectives, x-factor, and results.
“Easy on the eye please. We have a lot of entries to go through so make it visual...”
Julia Linehan, chief executive and founder, The Digital Voice (The Drum Awards for PR judge)
Gravity Global for GE Aerospace Winner: Energy and Industry
04
Include supporting material
Supporting materials, such as videos or images, can enhance an entry if they add value and complement the story. Keep them concise and relevant to avoid overwhelming judges.
05
Avoid excessive jargon
While some industry-specific terms are acceptable, overusing jargon can be off-putting. Judges appreciate simplicity and clear communication.
06
Tell a great story
Craft a narrative that flows logically from the problem to the solution, highlighting creativity and innovation. Focus on the audience and ensure alignment with the awards criteria.
“The idea and execution is only 50% of your success. Give equal weight to showcasing how the work translated into genuine impact.”
Prashant Lyer, director of marketing, Netflix (The Drum Awards for Social Media judge)
Platform Media for Currys Winner: Content
07
Don’t be discouraged by budget constraints
Budget size is not a deciding factor for winning. Judges focus on the idea, creativity, and effectiveness of the campaign or project, regardless of the budget.
08
Pay attention to spelling, grammar and formatting
Professional presentation and attention to detail are essential for making a good impression on judges.
09
Collaborate with the team
Involve the team responsible for the campaign to gather all relevant information and perspectives.
“Tell a cohesive story. I’m a marketer, and I want to be marketed to.”
Palmer Houchins, head of marketing, G2 (The Drum Awards for B2B judge)
Erich and Kallman for The Hershey Company Winner: Creative
10
Allow sufficient time
Allocate enough time for crafting the entry and gathering feedback from colleagues to create a compelling and well-rounded submission. Work to deadlines even if extensions may be available.
