Finding the right categories for you​

The Drum Awards for Marketing includes categories which represent every aspect of marketing. In all categories, our judges will look for evidence of excellent practice and effective results.

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Critical Mass for European Wax Center Winner: Rebrand or Relaunch

Categories are grouped as follows...​

Brilliant use of a service, discipline or channel​

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Outstanding marketing strategy in a specific business sector​

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Special categories which demonstrate inspiring outcomes​

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People and teams who demonstrate excellence and effectiveness​

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Brilliant use of a service, discipline or channel​

Celebrate your expertise in any discipline / channels that make your approach special. With new categories in AI, CX and Commerce, it's time to showcase your innovative mindset and skills, driving you to success.​

QYOU Media for Activision Blizzard’s Call of Duty Warzone 2.0 Winner: Social Media

Advertising

B2B

Advertising

Content

Creative

Data/Insight​

Design/Brand​

Experience

Media

Metaverse

PR

Search

Social Media

Tech

AI

CX

Commerce

Outstanding marketing strategy in a specific business sector​

It's your time to shine in your sector and be the leader against your own category. This is where you distinguishes yourself amongst your competitors and showcases your uniqueness. ​

Google Brand Studio Winner: Tech

Food and Beverage​​​​

Travel and Tourism​​

Finance​

Healthcare & Pharma​​

Retail​

Automotive​

Entertainment​​

Consumer​

CPG / FMCG​​

Government/Public sector​​

Charity/not for profit​​

Sports​​

Fashion and Beauty​​

Culture / Leisure​​

Energy and Industry​​

Special categories which demonstrate inspiring outcomes​

If your marketing is driven by your environment, you're a true innovator, and you're not afraid to challenge the status quo, this is where you showcase groundbreaking ideas that turned into inspiring success stories. ​

Kin for Delta Air Lines Winner: Travel & Tourism

Disruption​​

Innovation

Technology-led Innovation​​

Transformation​

Partnership or Collaboration​​

Public sector/charity/not for profit​​

Rebrand or Relaunch​​

Social Purpose​​

Sustainability​

Gaming ​​

Influencer marketing​​

Creative Innovation​​

Media Innovation​​

Technology Innovation​​

People and teams who demonstrate excellence and effectiveness​

These research-based categories celebrate the best people in the industry. We will announce those winners in the running before the show with the winner announced on the day.

Signal Theory for John Deere Winner: Energy & Industry

Future leader

Rising star

CMO of the year*

*Not entered - determined by editorial research

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