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Anomaly for Amazon Ads Category: Humour Award: B2B 2024 Winner Case Study

Judging Criteria

The jury will carefully evaluate all entries based on the following criteria*

Planning

Strategy, objectives and creative concept

Consider the strategic and creative thinking behind the campaign. The entry should articulate specific, achievable objectives and targets, demonstrating a clear understanding of the market, audience, and competitive landscape. There should be a well-defined creative concept and strategic approach outlining how the campaign will achieve its goals, including insights, positioning, and key decision-making. Detail how success will be measured, including measurable metrics and KPIs. Where possible, include a budget breakdown to help judges understand the scope of the work.

Execution

Creative craft and implementation

The entry should demonstrate creative craft and executional excellence. Judges should have a clear understanding of how the creative idea was brought to life, through which mediums, and how the craft and execution of the creative elements contributed to the campaign’s success. This includes design, storytelling, art direction, UX, production quality, and technical execution. Supporting creatives (images, videos, PDFs, URLs) should showcase the execution at its best.

Results

Outcomes and effectiveness

Tangible results should be provided. The judges should assess whether the work has produced measurable outcomes aligned with its objectives. The entry should provide evidence of how the campaign has effectively achieved its goals and impacted its target audience. Consider the broader impact—how effective was the work beyond the immediate results? Did it have a long-term influence?