How to write an award-winning entry
Writing an award-winning submission can be challenging, but fear not. Scroll down and discover the secret recipe for crafting successful entries, provided by our judges.
01
Understand the judging process
Expert juries are made up of specialists based on their specific skills and expertise. Each jury works together like a well-oiled machine to select their winning work and led by a globally recognized president. Judges have lots of submissions to read. To stand out, make sure your entries present a clear and compelling story that outlines your specific marketing challenge.
02
Start strong with the executive summary
The executive summary is crucial, and judges often start there. It should provide a clear and engaging overview of the entry, including the objectives, x-factor, and results.
03
Avoid excessive jargon
While some industry-specific terms are acceptable, overusing jargon can be off-putting. Judges appreciate simplicity and clear communication.
“Easy on the eye please. We have a lot of entries to go through so make it visual...”
Julia Linehan, chief executive and founder, The Digital Voice (The Drum Awards for PR judge)
Client: Inch's Cider Agency: Whalar Campaign: Go The Extra Inch Competition: PR Nominated: Influencer/ Partnership
04
Tell a great story
Craft a narrative that flows logically from the problem to the solution, highlighting creativity and innovation. Focus on the audience and ensure alignment with the awards criteria.
05
Don't be discouraged by budget constraints
Budget size is not a deciding factor for winning. Judges focus on the idea, creativity, and effectiveness of the campaign or project, regardless of the budget.
06
Enter the right category
Ensure the submission matches the appropriate category to increase its chances of recognition. Misaligned entries may be disqualified or placed in a more suitable category.
“The idea and execution is only 50% of your success. Give equal weight to showcasing how the work translated into genuine impact.”
Prashant Lyer, director of marketing, Netflix (The Drum Awards for Social Media judge)
Client: Calm Agency: Hope and Glory Campaign: The Last Photo Competition: PR Winner: Grand Prix
07
Pay attention to spelling, grammar and formatting
Professional presentation and attention to detail are essential for making a good impression on judges.
08
Collaborate with the team
Involve the team responsible for the campaign to gather all relevant information and perspectives.
09
Include supporting material
Supporting materials, such as videos or images, can enhance an entry if they add value and complement the story. Keep them concise and relevant to avoid overwhelming judges.
“Tell a cohesive story. I’m a marketer, and I want to be marketed to.”
Palmer Houchins, head of marketing, G2 (The Drum Awards for B2B judge)
Client: Heinz Agency: The Kitchen Campaign: How one tweet got the world talking about Heinz Tomato Ketchup Competition: Digital Industries Winner: Chair's Award and Social MEdia
10
Allow sufficient time
Allocate enough time for crafting the entry and gathering feedback from colleagues to create a compelling and well-rounded submission. Work to deadlines even if extensions may be available.
