Pick your category
Standard price: £595 | Early bird - £476 (20% off) | Late fee: £714 (20% extra)
Client: NYC Pride Agency: Lippincott Campaign: Celebrating NYC Pride Competition: Design Award: Design for Good
Judging Criteria
The jury will carefully evaluate all entries based on the following criteria*:
Planning
Objectives & creative approach
Consider the objectives, your entry should articulate specific, achievable objectives and targets. There should be a well-defined plan on how the campaign will reach its intended audience. Detail of how success will be measured, including measurable metrics and KPI’s. Inclusion of budget breakdown where possible, to help understand the scope of the work.
Execution
Creative excellence and implementation
Your entry should demonstrate strong creative excellence. Judges should have a clear understanding of how the creative concept was implemented, through which mediums and how creativity contributed to success and the results achieved. There should be supporting creatives (images, video, PDF’s, URLs) to champion the creative execution.
Results
Outcomes and effectiveness
Tangible results should be provided. The judges will assess whether the work has produced measurable outcomes aligned with its objectives. Your entry should provide evidence of how the campaign has effectively achieved its goals and impacted its target audience. Consider the broader impact, how effective was the work beyond the immediate results, any long-term influence?
*excluding Craft categories which will be judged on Planning and Execution alone
The weight given to the three criterion varies to emphasize different aspects of the sub-category:
Creative-led
Require details of your creative approach, you should explain how your creativity contributed to success and the results of your approach.
Strategy
Require a clear outline of your strategic approach, how your strategy was developed and informed your work. You should also demonstrate the effectiveness of your work, detailing clearly the objectives and results achieved.
Please refer to the sub-category description for information on whether it is creative-led or strategy-led.
