Choose your region

The Drum Awards for Marketing has three regional competitions to choose from – EMEA, Americas, and APAC. Submit your entry to the region that best fits your work, and remember, you can enter in multiple regions (if relevant) to maximize your exposure.

Dentsu Creative Amsterdam for KPN Winner: Cause-led Influencer Campaign Awards: Social Purpose

Judging Criteria

Entries will be judged on their own merit, regardless of the budget or scale of resources. The jury will carefully evaluate each entry using the following criteria:

Planning

Objectives and strategic approach

Your entry should articulate specific, achievable objectives and targets. There should be a well-defined plan on how the campaign will reach its intended audience. Detail of how success will be measured, including measurable metrics and KPI’s. Inclusion of budget breakdown where possible, to help understand the scope of the work.

Execution

Creative excellence and innovation

Your entry should demonstrate strong creative excellence. Judges should have a clear understanding of how the creative concept was implemented, through which mediums and how creativity contributed to success and the results achieved. There should be supporting creatives (images, video, PDFs, URLs) to champion the creative execution.

Results

Outcomes and effectiveness

Tangible results should be provided. The judges will assess whether the work has produced measurable outcomes aligned with its objectives. Your entry should provide evidence of how the campaign has effectively achieved its goals and impacted its target audience. Consider the broader impact, how effective was the work beyond the immediate results, any long-term influence?

The World-Class Jury

Your entry is more than a submission—it’s your chance to impress top decision-makers from the biggest and best brands. Take a look at just some of the global powerhouses on this year’s all-brand jury…