Discover our categories
The Drum Awards Festival features 11 main categories, each focused on a key area of marketing – from Advertising to Social Purpose. Within each category, you’ll find a variety of subcategories designed to help you showcase your best work.
BBC Studios Creative Category: Entertainment Award: Experiential 2024 Winner Case Study
Categories are grouped as follows...
Advertising
Celebrating creative excellence in advertising across all industries and formats, including video, audio, OOH, digital, and more.
B2B
Rewarding excellence in B2B marketing, showcasing the most impactful strategic and creative work across key sectors and disciplines.
Content
Recognizing content that breaks through the noise, driving impact across formats, channels, and industries.
Design
Recognizing content that breaks through the noise, driving impact across formats, channels, and industries.
Digital Experience
Rewarding truly transformative digital experiences that push boundaries across industries, and technologies.
Experiential
Recognizing the world’s best live activations and experiences across all formats and industries.
Media
Awarding the most innovative and effective media strategies, campaigns, and executions across a range of channels, formats, and industries.
PR
Recognizing outstanding strategic and creative excellence in communications across industries and special sub-categories.
Social
Awarding strategic and creative excellence in social media across industries and special sub-categories.
Social Purpose
Celebrating campaigns that create meaningful change, from social impact initiatives to collaborative efforts for good.
Agency Business
Rewarding the individuals and leading agencies driving success, growth and innovations across the industry.
