CHOOSE YOUR CATEGORIES
Select the categories you'd like to enter and click ‘Next’. Log in or create your account, get started on your submission and upload your supporting materials. Once you’ve created your entry you can come back and complete it later. Once complete and you have uploaded all your supporting material, click submit and your entry is ready to be reviewed by our judging panel.
JUDGING CRITERIA
All entries, regardless of pillar (Industry, Creative, Go-to-Market or Effectiveness), are judged holistically against the core criteria, applied in the context of each category and the intent of the work, with evidence assessed accordingly. In Creative categories, greater weight is given to originality, quality of execution and craft, clarity of thinking, and how effectively the work delivered against its intended purpose.
PLANNING
Objectives, Audience Insight & Go-to-Market Strategy
- Clarity and ambition of the problem or opportunity being addressed
- Depth of understanding of the target audience, buying group, or decision-making unit
- Strength of the strategic approach and go-to-market plan
- Relevance to the industry context, competitive landscape, or market challenges
- Use of insight, data, or research to define the opportunity
- Clear articulation of the thinking behind the proposed solution
EXECUTION
Creative Delivery, Channel Strategy & Implementation
- Strength and originality of the idea or solution
- Effectiveness of messaging for a B2B audience
- Quality of execution across relevant channels and touchpoints
- Integration across the buyer journey
- Use of innovation in format, storytelling, or delivery
- How effectively the solution has been brought to life
RESULTS
Impact & Effectiveness
- Clear alignment between the original objectives and outcomes
- Tangible business impact (e.g. pipeline growth, revenue, lead quality, customer acquisition or retention)
- Effectiveness across longer or more complex sales cycles
- Evidence of return on investment or efficiency
- Meaningful impact for both brand and commercial performance
- Demonstration that the approach delivered differentiated or scalable results
THE WORLD-CLASS JURY
Your entry is more than a submission – it’s your chance to impress top decision-makers from the world’s biggest brands alongside some of the sharpest minds in agencies. Our full jury line-up will be revealed soon…
Roger Dunn
Global Retail Media Lead & Retail Media Consultant Diageo
