DISCOVER OUR CATEGORIES
The Drum Awards for B2B celebrates excellence in the business of business marketing. With categories spanning strategic and creative disciplines, industry sectors, and technology innovation, there's a place for every great B2B campaign. Discover all categories and get started on your submission today.
CATEGORIES ARE GROUPED AS FOLLOWS
THE CREATIVE ACES
EFFECTIVENESS
GO TO MARKET
INDUSTRY
THE CREATIVE ACES
Awarding creative excellence across formats, channels and craft disciplines in B2B marketing. Recognizing the campaigns, content and design that set new standards for creativity in business communications.
People & Teams
Scope & Scale
Integrated Campaigns By Budget
Creative Platform & Channels
Experiential & Activation
Video & Moving Image
Brand, Messaging & Commercial Creativity
Craft
EFFECTIVENESS
Honouring B2B campaigns and strategies that deliver measurable business impact. From brand positioning and demand generation to customer experience and market disruption — proving that great marketing drives results.
People & Teams
Scope & Scale
Brand & Business Strategy
Customer & Revenue Strategy
Channel & Influence Strategy
Campaign Strategy
Organisational & Internal Strategy
Insight-Led Strategy
GO TO MARKET
Rewarding the strategies, technologies and channels that drive B2B growth. From ABM and demand generation to media, PR and martech innovation – celebrating the best go-to-market execution.
People & Teams
Scope & Scale
Integrated Campaigns By Budget
Platforms, Tools & Technology
Vendors & Media Owners
Media Channels & Activations
Campaign Execution & Activation
Data, Automation & Martech Use
Brand, Demand & Revenue Enablement
Search, Social & Digital Execution
Public Relations & Communications
INDUSTRY
Celebrating outstanding B2B marketing across industry sectors, from technology and finance to healthcare and beyond. Rewarding work that makes complex challenges clear, credible and compelling for professional audiences.
People & Teams
Scope & Scale
Integrated Campaigns By Budget
Industry Sectors
